Andy Gemmell was brought up with Hospitality in his blood. He started working at an early age at his uncle’s bars and clubs on the West coast of Scotland and by the age of twenty Andy was running two bars in his home town, his next step would be a move to Glasgow and a take on a head bartender role at TGI Fridays where he gained several awards for his flair and bartending skills.
Andy worked in some of the UK’s top bars developing his craft before starting Scotland’s first bar consultancy company, Liquid Assets, with his cousin Scott. Specializing in events including MTV awards, several film premiers and high fashion shows. The company also specialized in training which he did with groups such as Hilton Hotels, Hard Rock Cafe and the Malmasion group. He has traveled the globe and worked in some of the worlds best bars. Andy has worked and trained in several countries including Japan, Taiwan, Greece, Spain and America.
After winning numerous awards and competitions with Liquid Assets, Andy moved on to run some of Scotland’s top bars including the infamous Tonic bar in Edinburgh. In January 2005 Gemmell then joined integrated drinks marketing consultancy, Brand Ambassadors, where he was appointed as its New Business Director.
In January of 2006 Andy joined forces with Wayne Collins at Maxxium UK. He was appointed at global drinks company Maxxium Worldwide as a senior manager of their award winning and cutting edge ‘Mixxit’ training programme. An ambassador, brand developer and qualified WSET trainer for their portfolio of premium brands, he trains and inspires bartenders throughout the world. For over 7 years he devised innovative training and education programmes to encourage bartenders around the world to enhance and develop their own Spirit knowledge and bartending skills.
A regular on the Scottish television’s “The Hour”, Weekly bar review Column in The Sunday Herald and a contributor to some Scotland’s top trade publications. Andy then moved on to work for Bacardi Global Brands as a Global Whisky Ambassador where he not only educates thousands on Scotland’s national drink but also works with the Master Blenders and Distillers in the creation of new products.
Most recently Andy has set up The Drink Cabinet UK, with a sister company in Sydney headed up by Jason Crawley. With a mission to create innovative brand concepts and designs, pioneering advocacy and marketing campaigns and tangible, sustainable routes to market generating long term on trade listings and presence in the consumer market.
Andy set up 100 Scots- a community interest company with an association of innovative and passionate Scottish or Scotland-based hospitality professionals, aiming to become the most effective & engaged platform for the Scottish Hospitality industry. Resulting in a single and unified voice to develop & protect members’ & industry interests; cultivate national & international perceptions of Scotland; and principally, to uphold & safeguard the future of the industry for everyone.